They weren't AR's prospective customers.īy far the biggest amount of attention Blue Mars seemed to get was from Second Life users willing to move to or take up a second platform if it was worth their while. It makes 0 sense to build for the customers of Zwinky, TweekDeck and a company out of a William Gibson book. Zwinky is Zwinky, IMVU is closer to a Second Life-esque virtual world than that, given support of custom 3D content creation and all.īlue Mars is 3D Zwinky augmented reality Twitter client, and 3-5 more additional Frankenstein pieces in the coming year if AR drifts further away from just fostering the creation of a virtual world.Īt a point Avatar Reality is going to have to start working on something customers that've actually shown interest want.

My avatar dancing on my real life table is cool and being able to tweet to the world outside is awesome as well, but uh, whens it going to be about the virtual world itself with Blue Mars? AR needs to end the fascination with the latest buzzwords, iOS and social network integration and focus more on regaining the trust and faith of its developer community and empower them to build a virtual world. The 1,000th consecutive party in the Welcome Area with BLU prizes isn't enough. I dig the augmented reality, social networking integration and all that stuff, but to its detriment Blue Mars has become the poster child of 'what ifs' in implementing buzz words as they come.Īll I want to do is create experiences and experience other's creations with my friends in a place we can meet more friends. I take it the cloud-rendering deal has been dropped as the multiplatform strategy since the 'light' client will leverage OpenGL? Good step forward if so.Ī lot of step backwards though if the initial featureset for that client is equivalent to the iOS app.

Zwinky 2020